South Africa
based in Cape Town . South Africa
29 years . artist . embroiderer . photographer

I am a 29 years old South African living in Cape Town. I studied art direction and graphic design at a school called Red and Yellow. I have always wanted to be apart of all aspects of creativity, so have and flip-flopped from different careers and hobbies until recently where I have settled into fibre art. I still shoot film photos as a hobby, and VJ (video jockey) as Fiance Knowles occasionally.

Danielle Clough por Projeto Curadoria
// Which media do you use to express yourself?

I use photography, wool and thread to create bright images that express something; I’m not sure what that something is though.

// What is your biggest motivation to create? What inspires you?

New tools, colours and materials inspire me. Learning and testing my own abilities is a strong motivation. And paying rent.

// What is your creative process like?

Scattered and messy.

Danielle Clough por Projeto Curadoria
Danielle Clough por Projeto Curadoria
// What do you do in your daily routine to help maintain creativity?

I exercise gratitude. It's silly, but I create a web of small things I am grateful for and it makes me feel really good about those little things (I am grateful for my shoes I bought with money from a job I got through a friend for example. The shoes become more then shoes but a symbol of friendship and work), and how they all fit into a big picture. This way it makes me feel safe in the little things I do daily and then I don’t stress the big things so much. This gives me a lot of freedom to play. I’m also finding because my creative process is so messy, when I have a clean space I always want to get creative (and make it messy again).

Danielle Clough por Projeto Curadoria
Danielle Clough por Projeto Curadoria
// What are you favorite works or projects that you have done? What was the motive?

Every project has its rewards, but I think my most rewarding project was the Adobe Collabogram with Mexican metal worker David Madero. We had never met and were commissioned to create a piece together. We connected so well and ended up creating a metal scorpion covered in gentle, colourful embroideries.

I got really stuck in the process and even though it was over Skype, David helped me get though the block. The connection we made as friends, along with a piece of work I would have never invisioned alone led to me making a piece I am very proud of.

// Have you had a decisive moment in your career? How did this influence your trajectory?

I can’t say off hand I have had a specific moment that has put me on a trajectory. I have always jumped between different mediums and never had the moment where I decided "I want to do this with my life." I navigate by feeling, and still feel like I am figuring it out.

Danielle Clough por Projeto Curadoria
Danielle Clough por Projeto Curadoria
// Who are your influences, inspirations, or preferred artists? How do they reflect in your own work?

There are so many incredible artists out there. Two people who I am most inspired by at the moment are Lorraine Loots and Andrew Putter. It’s not just the gravity of their skills and the work that they create but the manner in which they do it. Their kindness and willingness to share is a great inspiration to how I want to live and be with others.

Danielle Clough por Projeto Curadoria
// Do you think there still exists a bias in relation to women's free expression? Do you feel this in your work?

There is still bias in woman freedom to express, but I don’t feel like I have a place to comment on that bias. I have had privileges, and I am in an industry that has an amazing, strong support network of women and that it makes my opinion limited. I personally feel that there is so much connectivity and love between creative women, but I know that is not the case for everyone. In a time where we are so overloaded with information, I would rather leave space for the stories that matter to be heard.

Danielle Clough por Projeto Curadoria
Danielle Clough por Projeto Curadoria
// What makes you happy?

Colours, plants and dappled light. Oh, and Bubblegum flavored ice cream.

// What tips could you give to other women to help them bring their creations into reality?

Find that part of the creative process you enjoy, and remember you don’t have to take it all on. Work with people, ask for help and be kind to yourself.

Danielle Clough por Projeto Curadoria
// Do you have a new project in the works?

I have just finished off a few projects (I’m so excited about but cant talk about yet) and I am now taking some time to myself to create work for a shop update and gather some pieces for an exhibition in New York in the fall. I’d like to travel more, and the dream is to do an artist residence.

Danielle Clough por Projeto Curadoria