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Ana Victoria
Calderón
USA
based in Mexico City
32 years . illustrador

I am a Mexican/American artist living in Mexico City with my boyfriend and 3 cats. I spend my days painting and growing my business. I enjoy healthy food, pilates, watching HBO series, listening to podcasts and having lunch with friends.

Ana Victoria Calderón por Projeto Curadoria
// What tools do you use to express yourself?

Mostly watercolor.

// What is your biggest motivation to create? What inspires you?

My feelings, natural elements, nature, science, everything that surrounds me!

Ana Victoria Calderón por Projeto Curadoria
Ana Victoria Calderón por Projeto Curadoria
// How is your creative process?

Inspiration can come at any moment, I must have paints close at all times in case a good idea comes up.

I usually start off with paper and watercolors, then I scan my work and each piece can end up having a different purpose. Most of my work makes it to my online shop as prints, while others are licensed to companies as artwork for their products. I work with companies like Papyrus and Hallmark to create greeting cards and fun paper products, art art art all day!

Ana Victoria Calderón por Projeto Curadoria
Ana Victoria Calderón por Projeto Curadoria
Ana Victoria Calderón por Projeto Curadoria
// What do you do in your day to day to stay creative?

I paint at least 300 days a year. Even if it’s something small. I try to experiment with different mediums once in a while, such as ceramics, pottery, stained glass and several crafts. Even cooking. I use my hands to create almost daily.

// What are your favorite works or projects? What is the reason?

Projects that are for myself. When painting is your job, sometimes you get many projects that are more design oriented, but there is nothing like painting just because you feel like it.

// Have you had any important milestones in your career or a decisive moment? How did this influence your trajectory?

I did. I figured out that art licensing was an industry I wanted to get in to much more. I knew this would be a very rewarding business model for my style of art. I searched for ways to make this happen and ended up being an exhibitor at Surtex (an art licensing trade show in New York). Having many licensing clients really helped me in many ways. I have gotten to see my art on products around the world and gave me the economic stability I needed while keeping myself true to my style.

Also, deciding to begin teaching online has been AMAZING. It is one of the strongest sides to my business now. I love being able to teach people around the world while having a classroom of more that 15,000 students!

Ana Victoria Calderón por Projeto Curadoria
Ana Victoria Calderón por Projeto Curadoria
// What are your favorite influences, inspirations or artists? How does this reflect in your work?

I have always been a big fan of the Arts & Crafts movement, specifically William Morris. I have always seen my art as being ornamental and easily applied to products, versus hanging on a gallery wall.

// Is there still any prejudice in relation to women expressing themselves freely? Do you feel this in your work?

I have not felt prejudice.

Ana Victoria Calderón por Projeto Curadoria
// And what makes you happy?

Sincerely, painting. It is my oxygen.

// What tips would you give to other women to potentiate your creations?

I would say, find your place in the industry. But first of all, it is very important to find your voice. The goal is for people to recognize your art before they see your name on it. It is tough out there and it has to be your obsession if you want to make a career out of your paintings. This is a strong word, but I really do believe it’s true.

Ana Victoria Calderón por Projeto Curadoria
Ana Victoria Calderón por Projeto Curadoria
// Do you have any new projects in progress?

Yes! This year I bought a piece of land in Tulum, Mexico. I am planning a creative retreat with a group of talented women for the Fall. There will be 4 teachers, including myself, to help creative women who are either starting out, or are stuck in their creative career and need some guidance. We are preparing classes on everything from personal branding to online sales. I will have a website and more info set up soon!

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